Welcome to ByFenna
Turning complexity into clarity — and change into momentum.
At the intersection of HR and communications, ByFenna partners with leaders and organizations to shape culture, engage people, and strengthen leadership — especially during times of transformation.
Ready to create impact?
Services
Change management
Guide your organization smoothly through transformation with strategic planning, alignment, and engagement.
Leadership development
Build leadership capabilities that empower action, cultivate accountability, and create lasting impact.
Organizational Culture Transformation
Design and embed a culture that fosters ownership, connection, and high performance.
Team coaching & Facilitation
Strengthen collaboration and trust with facilitated sessions that energize teams and build shared direction.
Strategic Planning
Translate ambition into actionable steps that align people, purpose, and performance.
Employee Experience
Shape every touchpoint that matters—from onboarding to exit—ensuring employees feel valued, heard, and motivated.
Internal and external communication
Create integrated strategies that connect the inside and outside world—strengthening engagement, reputation, and thought leadership with proofpoints in action.
Individual Coaching (incl. Health & Wellbeing)
Support personal growth with coaching that blends business focus with emotional resilience and energetic awareness.
I teamed up with Fenna on some crucial engagement, culture, and communication initiatives. One standout was our involvement in a high-profile innovation program. Fenna excelled in creating an integrated communication roadmap with a positive impact on company reputation and engagement. She managed complex stakeholder relationships across organizational layers and met tight deadlines without compromising quality. Her can-do attitude, gift for spotting opportunities, and interpersonal skills really stood out. As a trusted advisor, Fenna’s insights and interconnected perspectives make collaboration a true pleasure.
Matthijs Groot Wassink
Business Category leader
Philips
It has been great to partner with Fenna to drive commitment around our strategy and engagement deep in the organisation. She is a subject matter expert that can architect a change management plan and support the delivery. She is adaptive and pragmatic and has the ability to adjust to different leadership styles. As a result, the clarity in the organisation on where to compete and how to win increased significantly and employee engagement scores went up from an all-time low to in the end the highest of the enterprise.
Kees Wesdorp
Business Cluster leader and Executive Board member
Philips
I’ve worked with Fenna on a number of occasions for various client projects. These tended to be in-depth and complex in nature, to which Fenna provided great insight and knowledge when it came to steering these in the right direction. Fenna has a vast background in health tech and a clear understanding of business and customer priorities when it comes to project planning, management and delivery. She also has a strong understanding of strategy development and implementation, along with a keen eye for detail. Fenna has great people skills and knows how to engage teams and work with them to bring them on the journey. An all-round communications pro, she is also a strong copywriter and has the ability to deliver impactful content across all levels of an organisation.
Louise Berktay
Account Director